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This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as 'digitalized public diplomacy' or 'digital public diplomacy' are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term 'the digitalization of public diplomacy', this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy. Ilan Manor is Researcher at the University of Oxford, UK, studying the use of digital diplomacy in times of crisis

"Despite growing interest in digital diplomacy, few studies to date have evaluated the extent to which foreign ministries have been able to realize its potential. Studies have also neglected to understand the manner in which diplomats define digital diplomacy and envision its practice. This article explores the digital diplomacy model employed by four foreign ministries through interviews and questionnaires with practitioners."--Provided by publisher

Summary
Studies examining the digital disruption of diplomacy focus on the micro level of diplomats' working routines. This article investigates the new practice of 'domestic digital diplomacy' to explore interactions between micro- and macro-level disruptions. The practice of domestic digital diplomacy stems from the digital disruption of government ministries that embrace an outward-looking stance. Domestic digital diplomacy also impacts society as diplomats create a prism through which citizens can make sense of their world. Few studies have investigated how ministries of foreign affairs (MFAs) create such a domestic prism. This study addresses this gap by analysing the images shared on Twitter by the British Foreign Office following Brexit. Using Barthes's semiotic approach to image analysis, this study demonstrates that MFAs can use images to shape their citizens' worldviews, values and beliefs. The study concludes that investigating digital disruption in diplomacy requires that scholars focus on interactions between micro- and macro-level disruptions.

In den letzten Jahren ist eine Digitalisierung der Diplomatie erfolgt. Studien, die den Einsatz digitaler Technologien durch Russland untersuchen, haben sich auf unlautere oder inoffizielle Aktivitäten wie etwa die Verbreitung von Fake News und Berichten während der Krimkrise konzentriert. Dieser Beitrag untersucht den offiziellen Einsatz digitaler Technologien durch Russland, und zwar in Form der Twitter-Accounts der Botschaften und des Außenministeriums. Es wird aufgezeigt, dass die Botschaften Russlands Twitter einsetzen, um ihre Signale an lokale Narrative anzuknüpfen, während das Außenministerium Geschichtsnarrative zur Rechtfertigung aktueller Politik einsetzt.

In den letzten Jahren ist eine Digitalisierung der Diplomatie erfolgt. Studien, die den Einsatz digitaler Technologien durch Russland untersuchen, haben sich auf unlautere oder inoffizielle Aktivitäten wie etwa die Verbreitung von Fake News und Berichten während der Krimkrise konzentriert. Dieser Beitrag untersucht den offiziellen Einsatz digitaler Technologien durch Russland, und zwar in Form der Twitter-Accounts der Botschaften und des Außenministeriums. Es wird aufgezeigt, dass die Botschaften Russlands Twitter einsetzen, um ihre Signale an lokale Narrative anzuknüpfen, während das Außenministerium Geschichtsnarrative zur Rechtfertigung aktueller Politik einsetzt.

The handbook delves into the shifting power dynamics in diplomacy, exploring the establishment of embassies in technology hubs, the challenges faced by foreign affairs departments in adapting to digital technologies, and the utilization of digital tools as a means of exerting influence.

The handbook delves into the shifting power dynamics in diplomacy, exploring the establishment of embassies in technology hubs, the challenges faced by foreign affairs departments in adapting to digital technologies, and the utilization of digital tools as a means of exerting influence.